The marketing plan for a startup should be developed as early as possible. When a startup has an idea, the first step should be validating the pain point and the willingness to find customer who have this pain point.
That should be the start of your marketing plan, key elements of the plan at this stage would include:
- A sign-up web page which enables users to sign-up for a beta (as well promote the idea on social media, for example LaunchRock)
- Particpate in relevant social media (LinkedIn, Twitter etc) to participate in discussions related to the pain point you are solving (you do not have to disclose your solution, you are better understanding of the pain point and the persona of the customer, build relationship with the customer)
- Sign up to the different beta directories, like betali.st etc
The marketing plan should include the budget, goals and timelines you want to achieve in this phase (pre-beta). The marketing plan is a living plan and evolves when you release your beta, as you launch the product etc. Your goals, budget etc. would change as the startup evolves.
When did you inititate the marketing plan for your startup? Do you think you would do it differently the next time?